We are a tyre manufacturer that aims to co-create brilliance with its customers. Our production facilities are spread globally, with 7 research institutions, 9 manufacturing bases, and over 18,000 employees.
TBR tyres are our flagship products, manufactured in our advanced factories in Serbia and Thailand to serve global markets. Engineered for high performance, durability, and safety, delivering superior grip, long mileage, and reliable handling.
About US
Hubtrac is not just another tyre brand. We’re a movement— we uphold the highest standards of social responsibility, environmental stewardship, and ethical supply chain practices. Our European Manufacturing Base is a proud member of the Responsible Supply Chain Initiative (RSCI), ensuring transparency, fairness, and sustainability at every step of our production.
We are also an active member of the European Tyre and Rubber Manufacturers’ Association (ETRMA), aligning ourselves with the continent’s most rigorous quality, safety, and environmental standards.
These affiliations reflect our ongoing commitment to doing business the right way—for people, for the planet, and for the future of mobility.
HUBTRAC
Journey to the Future.
Tires, service, and solutions engineered for nonstop performance — keeping fleets moving forward, drivers enjoying every mile, and whosller growing stronger with every opportunity.
Comprehensive TBR Product Line
We provide one of the most complete product portfolios for global TBR distributors. The HUBTRAC TBR range includes 7 series, 52 patterns, and over 300 SKUs, covering all major application scenarios across the European and North American markets. Positioned as a premium-economy solution, HUBTRAC offers customers high-value products with outstanding performance.
Cutting-Edge Equipment & Technology
HUBTRAC operates two world-class production facilities in Serbia and Thailand, equipped with top-tier manufacturing systems and industry-leading processes. With our unique SCOT technology, we continuously enhance tire performance, delivering exceptional user experience and greater operational value for our customers worldwide.
Deep Collaboration With Our Distributors
As a manufacturer, HUBTRAC empowers our distributors with full access to end-market sales opportunities. Our partnership goes far beyond simple trade—we build long-term, strategic relationships designed for mutual growth. Distributors are an essential part of the HUBTRAC family and benefit from our comprehensive support across products, services, and business operations.
Hubtrac Europe stands at the forefront of a rapidly evolving market landscape, driven by a clear vision to strengthen its brand influence and create sustainable value across the region. Rooted in European heritage and guided by global ambition, Hubtrac is committed to delivering innovative, high-quality products tailored to customer needs while building an open, collaborative ecosystem for distributors.
From advanced R&D centers in Hanover, Germany and Medina, USA, to world-class manufacturing bases in Serbia and Thailand, and a forward-looking brand hub in London, UK, Hubtrac stands as a truly global force in tire innovation.
Hubtrac’s Industrial Flagship in Serbia: The Splendor and Advancement of the Zrenjanin Factory
In the European tire industry landscape, Hubtrac’s production base in Zrenjanin, Serbia stands as a true industrial powerhouse. This factory is not only a key pillar of the company’s global strategy but also a benchmark for intelligent manufacturing and green transformation.
Grand Scale and Modern Layout
Covering 130 hectares with a building area of approximately 393,660 square meters, the Zrenjanin facility is one of the largest foreign-invested industrial projects in Serbia. Since 2019, Hubtrac has invested nearly $990 million to establish a highly automated, efficient production hub. In 2024, a second-phase expansion added $645 million, bringing total investment to over €1.5 billion, solidifying its role as a cornerstone of Hubtrac’s European operations.
